SEO (Search Engine Optimization) is the practice of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). In digital marketing, SEO is a key strategy for driving organic (non-paid) traffic to a website.
Search engines like Google and Bing use complex algorithms to determine the relevance and quality of websites and web pages, and to rank them accordingly on their SERPs. SEO involves optimizing a website's content, structure, and coding to make it easier for search engines to understand and index it, and to show it to users who are searching for relevant information.
There are many different factors that contribute to a website's SEO, including the use of relevant keywords, the quality and relevance of the content, the use of meta tags and descriptions, the structure and organization of the site's pages, and the number and quality of links pointing to the site. Effective SEO requires ongoing monitoring, analysis, and optimization to stay ahead of changing search algorithms and ensure that the website continues to rank well over time.
READ MORE - What is SEO? Basics of Search Engine Optimization
0 Comments